While speaking on the commercial, which will be released next month and feature the exclusive Baddie Bey track, “Standing on the Sun”, Beyonce revealed:
It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial. I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.